From His Thoughts

  • I am supposed to exploit the consumer; and I will (exploit them), but not in a way that will create resentment. I have to milk the consumer. And milk them I will, but gently.

  • To be quite honest, service to our nation's farmers was not the career I had envisioned for myself. But somehow, a series of events swept me along and put me in a certain place at a certain time when I had to choose between one option and another.

  • Sardar Vallabhai Patel's vision has always been a source of great inspiration. He knew that our rural people could never become really free until they were liberated from the exploitation of moneylenders. Sardar Patel believed that the way to address these problems was to build rural institutions that would serve the farmers' economic interests. He urged dairy farmers to organize milk cooperatives, which would give them control over the resources they generated and assigned Morarji Desai, his Deputy, to coordinate this effort.

  • Who told you there is one Amul? There are more than 175 Amuls across various districts (in Gujarat).

  • Milk is the only commodity which has to be collected twice a day, every day of the year. Thus, cooperatives are the only logical system for the dairy industry. About 85% of the industry in the US, Denmark and Australia is run by cooperatives. No other system will work for milk.

  • All the tools are with us, in our Hands, to effect the transformation of our predominantly rural society. Never has an elite had such an opportunity.

  • My philosophy in life is to do as much good as I can to those who are less fortunate, but I would like to live my life as a common man.

  • What you need is good management with farmer power. Good management gives this power the right direction and thrust.Nothing can stop the farmers then. Least of all the MNCs.

  • The milk of India is produced by millions of small and marginal farmers and landless labourers'. It is on their behalf and in their name that i accept this high honour.

  • The time has come for massive rural development in our country. The task is daunting and the opposing is great, but I believe that it is also the greatest opportunity that has ever been presented to a society such as ours.